The initiative has been selected in the category “Best Retailer – Corporate, Lifestyle, Fashion or Sports Brands,” which recognizes the best retail activations and collaborations between corporate, lifestyle, fashion, and sports brands worldwide.

The Licensing International Excellence Awards, organized by Licensing International, recognize each year the most innovative and impactful projects that connect brands with consumers through products, experiences, and strategic collaborations.

In the development of this project, Euro Prosen has played a key role in managing approvals and coordinating design processes, working closely with all parties involved to ensure that the creative proposals adhered to Toyota’s brand standards and values throughout the entire development process.

The nomination acknowledges the joint effort behind Toyota x Pull&Bear, a collaboration that blends the world of automotive with the language of fashion and retail, creating a creative proposal capable of engaging new audiences and strengthening the market positioning of both brands.

For Euro Prosen, being part of an internationally recognized project reflects its expertise in strategic licensing management and its creative support in collaborative projects between major brands.

The winners of the Licensing International Excellence Awards 2026 will be announced during the industry events calendar organized by Licensing International.

The proposal, conceived together with designer and artist Braulio Amado, represents a celebration of visual freedom and graphic experimentation. The capsule collection stands out for its bold prints, expressive typography, and an aesthetic inspired by the Y2K movement, reinterpreted with the irreverent and avant-garde style characteristic of the B.A.D. studio.

At Euro Prosem, we coordinated the work of multiple teams—design, production, photography, and communications—ensuring smooth collaboration among all participating companies. Our experience in end-to-end creative project management enabled this partnership to be successfully realized, resulting in a collection that reflects authenticity, energy, and a strong collaborative spirit.

With projects such as B.A.D Studio Takeover, we continue to strengthen our role as a leading strategic partner at the intersection of fashion, art, and rights management, driving collaborations that transform ideas into unique experiences.