Gioconda Millennial

Inditex brand mixes again Art and Fashion in one tee

The fast fashion retailer changed Mona Lisa into an “influencer”. It plays with the image of the Da Vince’s main character on a supposed profile on a popular social network. Biography says with humour Mona Lisa is a VIP person (Very Important Person) and it also states she lives in Gherardini, Toscana.
Besides, the very same image and info is shown on the back of the t-shirt near the neck side. It’s just a funny nod to classic art seen from a current social perspective.