Pull&Bear X Matisse: A Collection of Art and Fashion with Euro Prosem’s Expertise

A Collection of Art and Fashion with Euro Prosem’s Expertise Prosem

At Euro Prosem, we are proud to have been part of the development of the new Pull&Bear X Matisse capsule collection—an innovative project that brings together the world of art and contemporary fashion. Our company was responsible for license management and design aspects, ensuring that the essence of Henri Matisse’s work was faithfully reflected in every garment and accessory.

Inspired by the artist’s collage period, the collection features a relaxed, vibrant, and Mediterranean-inspired wardrobe, with loose silhouettes, deep blue tones, and Matisse’s signature vegetal motifs. The result is a unique proposal that seamlessly connects art with summer streetwear.

Highlights include the painter-style overshirt, graphic T-shirts showcasing iconic works such as Nu Bleu II and The Fall of Icarus, linen sets, accessories, and even a beach towel.

Through careful license management, this collaboration pays tribute to the artist’s legacy while delivering the creative innovation that defines Pull&Bear. At Euro Prosem, we continue to strengthen our role as a strategic partner in projects that bring together art, fashion, and creativity.

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